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Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

AI News & Artificial Intelligence | TechCrunch Oct 16, 2026 at 7:00 AM PDT
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A startup is developing microchips that verify authentic products and combat counterfeit goods in luxury items like jewelry and fragrances. This could help consumers avoid fakes and protect brands, though it's still an emerging technology.

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