LPL CEO Rich Steinmeier finally unveils AI-powered 'LPL Latitude' to show his firm's solidly in the artificial intelligence game and ready to counter Altruist's Hazel after months of stock-price depression - RIABiz

LPL Financial launched an AI tool called Latitude to help financial advisors manage client portfolios, competing with similar tools from other firms. This matters mainly to people who use financial advisory services and the professionals who provide them.