LPL CEO Rich Steinmeier finally unveils AI-powered 'LPL Latitude' to show his firm's solidly in the artificial intelligence game and ready to counter Altruist's Hazel after months of stock-price depression - RIABiz

LPL Financial, a major investment firm, is launching an AI tool called Latitude to help advisors serve clients better and compete with rivals offering similar technology. This matters to investment professionals and their clients who may see AI tools change how financial advice is delivered.